PCA Group Implements Base Management Capability for Vodafone Romania

London, 3 June 2009 - The PCA Group releases a new case study for their implementation of Base Management at Vodafone Romania.

PCA Group, the leading marketing and CRM consultancy for the mobile telecoms industry took on the role of turning Vodafone Romania’s fledgling marketing organisation into a fully formed Base Management practice whilst implementing new Inbound Marketing Capabilities.

“As well as shaping our Base Management organisation, we were impressed by the way that The PCA Group instituted new revenue generating disciplines and individually developed the key skills of our staff” says Tony Nolan, Senior Director, Commercial Strategy & Development.

Download the cast study here: PCA Group Implements Base Management Capability for Vodafone Romania