PCA Group Implements Base Management Capability for Vodafone Netherlands

PCA Group, the leading marketing and CRM consultancy for the mobile telecoms industry, designed and implemented full Base Management capabilities for Vodafone Netherlands. This organisation has responsibility for customer retention and usage stimulation within the company and has been recognised as central to the operator’s market success in recent years.

“We selected the PCA Group for their unique combination of mobile telecommunications experience, advanced marketing skills, and reputation for the highest quality delivery”, says Graeme Millar, Director of Consumer Business at Vodafone Netherlands. “We weren’t disappointed on any count”.

“Base Management is now making a significant contribution to the business performance of Vodafone Netherlands”, says Martin Dixon-Tyrer, Director of Consumer Base Management at Vodafone Netherlands. “Thanks to the PCA Group’s vision, design and implementation skills we have deployed a very significant revenue generating programme with the minimum of pain.”

Download the case study here: PCA Group Implements Base Management Capability for Vodafone Netherlands