Now is the time to cash in on CRM
01/06/2003: Now is the time to cash in on CRM, argues Allan Engelhardt in the latest article from The PCA Group originally published in The Butler Group Review.
A combination of advances in predictive technologies, changes in the economic climate, and the availability of new business capabilities, means that the time is right to realise the promises of Customer Relationship Management, argues Allan Engelhardt, Solutions Director at The PCA Group.
First published in the June 2003 issue of The Butler Group Review, the article is available for download here: Now is the time to cash in on CRM.
