In the News: Butler Group Reviews The PCA Group
31/10/2002: "A clear vision all will have to adopt" -- Butler Group, Europe's leading IT analyst company, reviews The PCA Group in their October 2002 issue of TECHwatch.
London, 31 October 2002 — “PCA Group has identified a set of technologies and business models that virtually all businesses will have to adopt over the next ten years,” says Martin Butler, founder of Butler Group, in the latest issue of TECHwatch.
“PCA Group is a small consultancy company with a clear vision,” reports Butler in the article which introduces the Predictive Customer Analytics business framework, the methodology and the business benefits.
About Butler Group
Butler Group is the premier European provider of Information Technology research, analysis, and advice. Founded in 1990 by Martin Butler, the Company is respected throughout the business world for the impartiality and incisiveness of its research and opinion.
Butler Group provides a comprehensive portfolio of Research, Events, and Subscription Services, catering for the specialised needs of all levels of executive, from IT professionals to senior managers and board directors.
Visit the Butler Group at www.butlergroup.com.
About The PCA Group
The PCA Group is the leading Marketing and CRM consultancy. The PCA Group helps leading companies build on their investments in marketing and CRM to create truly profitable customer relationships.
The PCA Group has headquarters in London, England and clients worldwide.
Visit The PCA Group at www.pcagroup.co.uk.
