Market Research & the Integration of Data Strategy
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James Wilkinson, Managing Director at The PCA Group, is speaking at the "Market Research & the Integration of Data Strategy" event in London on 24th February.
| What |
|
|---|---|
| When |
Feb 24, 2009 from 10:00 am to 03:00 pm |
| Where | London, England |
| Contact Name | The Market Research Society |
| Contact Phone | +44 20 7490 4911 |
| Attendees |
James Wilkinson |
| Add event to calendar |
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James Wilkinson, Managing Director at The PCA Group, is speaking at the "Market Research & the Integration of Data Strategy" event in London on 24th February.
James is speaking on the subject of Customer “Base Management” for dynamic markets and will cover:
- What capabilities are required to successfully manage large, highly volatile groups of customers
- Why the technology isn’t the major problem, and what is
- The interface with Market Research in these challenging times and its key role
- How to tune the machine to deliver – Cash Generating Processes
Download the presentation: Market Research and Base Management – Bridging the Gap
PCA Group Implements Base Management Capability for Vodafone Netherlands
