Now is the time to cash in on CRM

Now is the time to cash in on CRM, argues Allan Engelhardt in this article from The PCA Group. A combination of advances in predictive technologies, changes in the economic climate, and the availability of new business capabilities, means that the time is right to realise the promises of Customer Relationship Management. First published in the June 2003 issue of The Butler Group Review, the article is available for download here.

ButlerGroup-AllanEngelhardt-CashinonCRM-BGRJune2003.pdf — PDF document, 47Kb