Case Studies http://www.pcagroup.co.uk These are our public case studies, available for download. daily 1 2009-06-23T07:51:30Z PCA Group Implements Base Management Capability for Vodafone Romania http://www.pcagroup.co.uk/case-studies/PCA-VFRO-Case-Study.pdf PCA Group, the leading marketing and CRM consultancy for the mobile telecoms industry took on the role of turning Vodafone Romania’s fledgling marketing organisation into a fully formed Base Management practice whilst implementing new Inbound Marketing Capabilities. No publisher allan case_study 2009-06-23T10:26:39Z File PCA Group Implements Base Management Capability for Vodafone Netherlands http://www.pcagroup.co.uk/case-studies/PCA-VFNL-Case-Study.pdf PCA Group, the leading marketing and CRM consultancy for the mobile telecoms industry, designed and implemented full Base Management capabilities for Vodafone Netherlands. This organisation has responsibility for customer retention and usage stimulation within the company and has been recognised as central to the operator’s market success in recent years. No publisher allan case_study 2009-06-23T10:24:35Z File PCA Group builds direct B2B sales and marketing organisation for Morse PLC in 5 weeks http://www.pcagroup.co.uk/case-studies/PCA-Morse-Case-Study-logo.pdf PCA Group, the leading marketing and CRM consultancy, designed and built a new direct business-to-business sales and marketing organization for Morse plc. This new organization complements the traditional field sales force and allows Morse to serve over 2,000 of its existing customers with the full range of Morse products and services, primarily using the direct channels of telephone and email. Additionally, the organization is the single point of contact for new customer enquiries and provides the execution arm for marketing and demand generation. No publisher allan case_study 2009-06-23T10:13:45Z File PCA Group implements Real Time Marketing for Vodafone UK with “impressive results” http://www.pcagroup.co.uk/case-studies/PCA-Vodafone-Case%20Study-logo.pdf PCA Group, the predictive customer analytics consultancy, has devised and implemented a Real Time Marketing Pilot for Vodafone UK. The Pilot delivers dramatically increased cross-sell rates and customer satisfaction. As a result, Vodafone UK is now further enhancing the solution and will extend it across other customer facing channels within the UK. Download the case study in PDF format. No publisher allan case_study 2009-06-23T10:10:13Z File