PCA Group builds direct B2B sales and marketing organisation for Morse PLC in 5 weeks

PCA Group, the leading marketing and CRM consultancy, designed and built a new direct business-to-business sales and marketing organization for Morse plc. This new organization complements the traditional field sales force and allows Morse to serve over 2,000 of its existing customers with the full range of Morse products and services, primarily using the direct channels of telephone and email. Additionally, the organization is the single point of contact for new customer enquiries and provides the execution arm for marketing and demand generation.

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