PCA Group Website

The quest for profitable customer relationships has only just begun.  Yesterday it was about acquisition – today it is about retention – but on a basis that works for both you and your customer.

The PCA Group helps leading companies build on their investments in marketing and CRM to create truly profitable customer relationships.

To provide this assistance, The PCA Group calls on nothing but the best expertise in the industry, an acclaimed vision of the future of B2C relationships and the help of some of the world’s leading solutions providers.

In the words of Martin Butler, founder of The Butler Group, “PCA Group has identified a set of technologies and business models that virtually all businesses will have to adopt over the next ten years.”